William Hicks is the Co-Founder and CEO of Magic Mind, a beverage company creating products that unlock mental performance and that elevate mental wealth. Magic Mind believes that over-caffeination and jittery energy are counter-productive to the feeling we seek to do our best work. Instead, Magic Mind leveraged decades of scientific research to create a formula that mitigates anxiety and boosts cognition to promote presence and flow, helping customers elevate the way they feel every day. From Silicon Valley entrepreneurs to Hollywood Actors and New York executives, highly productive people use Magic Mind to get even more out of their day. William has recruited a star-studded medical and business advisory board with prominent physicians, founders, and marketing executives. William graduated cum laude from Princeton and started his career in Investment Banking with Barclays before entering the food & beverage industry as a Co-Founder of BRAMI and later Magic Mind, following his passion for team-building and creating products that nourish mind, body and soul.